Daniel Craig aka top detective Benoit Blanc makes the impossible possible: For the streaming launch of “Glass Onion: A Knives Out Mystery”, competitors Netflix and Amazon are teaming up to deliver an exclusive experience to film fans via Fire TV.
To see Netflix and Amazon joining forces seemed almost unimaginable until now. After all, the Prime Video platform, which belongs to Amazon, and Netflix are engaged in a bitter competition for the title of most-used streaming service. But Daniel Craig is once again providing surprises in the role of the brilliant detective Benoit Blanc: On the occasion of the Netflix launch of “Glass Onion: A Knives Out Mystery”, the major streaming competitors are entering into an extraordinary partnership!
For those interested with Fire TV Stick or another Amazon branded Fire TV device, access to exclusive footage surrounding the “Knives Out” sequel will be granted. This includes a new trailer, insights into the making of the star-studded film and a special interactive crime case. This can be launched via the Fire TV home screen and is in the typical tone of the hit crime stories from “Star Wars: The Last Jedi” creator Rian Johnson. If you don’t have a Fire TV device yet, you can find the product line here:
The “Glass Onion” game even extends beyond Fire TV: those with Alexa devices can ask her for clues to solve the case, which revolves around a stolen Fire TV Cube. In the USA, this unusual promo action was already launched on 19 December 2022. In other countries, including Germany, it will only be on 23 December – just in time for the Netflix launch of “Knives Out”.
By the way, the streaming service is aware of how unexpected this advertising cooperation with Amazon is. In a press statement, Magno Herran, Netflix’s vice-president for marketing partnerships, explains the cooperation quite shrewdly: “‘Glass Onion’ is a film full of misdirection and mystery. We loved being inspired by it to create this partnership. “
“GLASS ONION”: THAT’S WHAT THE “KNIVES OUT” SEQUEL IS ALL ABOUT
3️⃣ DAYS ‘TIL GLASS ONION pic.twitter.com/ORu3nmgCEY
– Glass Onion: A Knives Out Mystery (@KnivesOut) December 20, 2022
Private detective Benoic Blanc (Daniel Craig) has a new case – and it takes him to Greece: tech billionaire Miles Bron (Edward Norton) has invited numerous of his acquaintances to a private luxury island to play a tricky game. But as entrepreneur Andi Brand (Janelle Monáe), politician Claire Debella (Kathryn Hahn), scientist Lionel Toussaint (Leslie Odom Jr.), YouTube star Duke Cody (Dave Bautista), his girlfriend Whiskey (Madelyn Cline), fashion designer Birdie Jay (Kate Hudson) and her assistant Peg (Jessica Henwick) quickly learn, fun soon turns into deadly seriousness…
After the critically acclaimed “Knives Out”, which was a global surprise success with paying audiences, “Glass Onion” goes one better in many respects: the setting is more debauched, the group of suspects is larger and the story is both more ambitiously told and clearly more humorous. This earned the sequel a strong four stars in the FILMSTARTS review, not least thanks to a committed cast.
By the way, more from Benoit Blanc is already being planned: A third part has been given the green light together with “Glass Onion”. However, a start of shooting is not yet in sight, let alone a release date: Johnson is currently still in the early script development phase.
