Amazon is following the example of other streaming providers and introducing an ad-financed streaming model. Those who don’t like interruptions will have to dig deeper into their pockets in future.
Amazon Prime Video users will have to prepare themselves for some changes in the future. The streaming giant is following Netflix’s and Disney+’s example and will introduce an ad-financed subscription model. The price for this model (at least in the USA) will correspond to the current monthly fee that customers pay for a subscription. In the USA, this is currently 14.99 dollars. Those who want to use the Amazon Prime Video offer without advertising in the future will have to pay an additional fee of 2.99 dollars per month.
Currently, we only have the concrete figures for the American region. Since the model with advertising in films and series will also be introduced in Great Britain, Germany and Canada at the beginning of next year and will be extended to France, Italy, Spain, Mexico and Australia in the course of the year, it can be assumed that we will also have to pay more here in Germany in the near future in order to continue to be able to use the Prime streaming offers without advertising.
It is not yet known what kind of interruptions movie and series fans who are not willing to pay an extra amount for the ad-free version of the streaming service will have to face in the future.
Amazon Prime Video is to start introducing ad breaks – alongside Netflix, Disney+, and others who destroyed a successful media model in favour of one that makes no profit, destroys preservation, and costs consumers more – just to reinvent cable again:https://t. co/iaeGHgnMDF pic.twitter.com/F5oO5NuBq5
– Ryan T. Brown (@Toadsanime) September 22, 2023
ADVERTISING HAS BEEN EXPERIMENTED WITH FOR QUITE SOME TIME
According to Amazon, these increases are necessary for ad-free use or the revenue from advertising in order to be able to continue to invest in new content. Amazon Prime users are actually not unfamiliar with advertising; after all, the streaming service already shows clips before many series – in most cases, this is simply a spot that promotes the company’s own productions.
Prime Video viewers who love sports have had to put up with advertising for a long time. The games of the “Thursday Night Football” broadcasts on Amazon were shown in the USA with commercial interruptions. Similarly, the half-time of Champions League football matches was interrupted by commercials. A practice that will now also find its way into the film and series sector.
